CashManager by Accomplish
STRATEGY, BRANDING, WEBSITE DEVELOPMENT, COMMUNICATIONS, LEAD GENERATION, CRM DEVELOPMENT
How does a company stay relevant in an industry that has been massively disrupted by one of New Zealand’s biggest brands?
Cash Manager are a small-business accounting software firm who have been in the New Zealand market for over 20 years. With their industry becoming more crowded and more competitive, they needed to take action. Cash Manager needed to reinvent themselves in a way that would appeal to potential customers while making sure they were able to get the most out of the resources they had at their disposal.
WHAT WE DID
CREATIVE AND DESIGN
We saw the CashManager website as an opportunity for the business to create a support hub for their existing users rather than simply using it as a lead generation tool. We replatformed and restructured the website to achieve this, using the new name and brand colours.
The website was built with an eye to the future – it can easily be scaled up with further scope for automation. This future-proofing was a key part of the strategy around the growth of the brand.
We also developed additional features for their existing CRM to enable better integration with the new site. This automated a number of previously manual processes, empowering CashManager staff to be more efficient in their work and more productive when serving their customers and targeting potential clients.